Clarify your message and attract the right customers
A self-paced online class to help you write a value proposition that sets your business apart.
Your value proposition is the foundation of how you communicate what makes your business special. In this short, practical course, you’ll learn how to define your target market, highlight your product’s unique benefits, and create a clear message that connects with the people you want to reach. You’ll also have the chance to review your work with a WEV expert consultant for personalized feedback and next steps.
Is This Class Right for You?
This course is a great fit if you:
- Have a business idea and want to clarify your vision
- Are in the early stages of business and need help identifying and reaching your ideal customer
- Want to improve how you describe your business in pitches, online, or in marketing materials
- Prefer a short, self-paced learning experience with optional expert one-on-one support
Not ready to define your message yet? Explore WEV’s Business Start-Up Guides for free resources to shape your business idea.
What You’ll Learn
In just a few hours, you’ll walk away with a clear, written value proposition and the confidence to use it across your brand. Topics include:
- Understanding your target market and their needs
- How to define what makes your product or service unique
- Writing your unique value proposition statement
- Creating messaging that resonates with your audience
- How to create an elevator pitch for your business
You’ll also get a one-on-one session with a WEV consultant to refine your statement and talk through how to apply it to your website, marketing, or social media.
Learn on Your Schedule
This course is entirely self-guided, and can be completed in 3–5 hours. You’ll get access to interactive tools, templates, and examples—plus expert support when you need it.
Eligibility
This course is open to anyone with internet access—there are no geographic or residency requirements.
Ready to Write Your Value Proposition?
Your value proposition is the heart of your business story. This short, focused course helps you clarify what you offer, who it’s for, and why it matters. Fill out an interest form to get started today.
*Alternative pricing available – review FAQs for more detail
“Crafting a Value Proposition helped Stik n’ Stuk have clarity and focus around our customers and our mission as well as help us make decisions for the future of Stik n’ Stuk.”
Julie Schneiderman, Crafting a Value Proposition Presenter
