Videos

The Spirit of Entrepreneurship is thrilled to announce Lynne Tahmisian, President of La Arcada Investment Corporation as the 2020 Rock Star: Lifetime Achievement Award recipient. Tahmisian has built a successful business with her special blend of business savvy and compassion that has made La Arcada a treasured landmark on State Street.



When you walk around the historic La Arcada Court with Tahmisian you notice a lot more than the tile-lined walkways, fountains and beautiful sculptures that decorate the lush landscapes. As she introduces you to her tenants, you learn not only their name and business, but also how many kids they have and what their names and ages are. It is obvious that for Tahmisian La Arcada is more than just a business, it’s family. She considers her tenants to be her “flock” and for more than 20 years, she has kept a watchful eye to ensure the safety and welfare of the small businesses who call La Arcada home.

2019 Empowerment is Priceless, Women's Economic Ventures (WEV) hosted at the Hilton Santa Barbara Beachfront Resort

WEV Founder & CEO Emerita, Marsha Bailey, named 2019 Businesswoman of the Year at the Chamber of the Santa Barbara Region 12th Annual Business Awards, February 12, 2020. Video produced by Lure Digital.

Award presented to WEV at 2019 Regional Business Awards event.

Explore creative ways to work together, connect with others in the WEV community to increase your audience, and provide engaging experiences both virtually and IRL this holiday season. We review virtual and hybrid event trends that can help you boost sales + audience, with the theme of COLLABORATION. Hosted by Elly Iverson, CEO & Founder of eji experiences.

As a seasoned community organizer, event producer Elly Iverson walks through ways to find the best partners for your collaborative effort and share tips for successful activations. Special guests share stories from their own pivoting experiences and attendees will then be invited to join themed breakout sessions to brainstorm possible collaborative efforts.

Communicate with Confidence

The most effective way to get what you need out of life is to convey your message clearly and persuasively. It's complicated enough to transform your thoughts into concise messages, but doing it during stressful times can seem near impossible. Whether it’s negotiating with your landlord, contracting with your vendors or drawing in your customers, learn the techniques necessary to utilize concise, persuasive communication skills to get people to agree with your ideas and follow your call to action.

Interactive webinar hosted by WEV and presented by Ita Olsen, Professional Speaking Coach and CEO & Founder of Convey Clearly, a communication consultancy.

WEV Works is a webinar series featuring resources and guidance for small business owners responding to COVID-19.

Visit us at www.wevonline.org.

Stores are reopening across the State but retail is not the same. This comprehensive webinar covers an extensive range of topics that you as a business owner need to know to make your retail business succeed in these unprecedented times. Areas discussed include:
• MARKETING – How will you entice customers to get back in the door, and make them feel safe shopping with you?
• STAFF – How will you compete with the incentives that are out there for unemployment? How will you bring them back in safely, and protect their health and the health of your customers?
• MERCHANDISE – What are you sitting on now, and how will you convert it to cash? What should your purchases for Fall look like?
• VENDORS – Are they ready to come back too? Are they pressuring you to pay invoices? What have they done with your orders, both for Spring and for Fall?
• FLOOR LAYOUT – How should your floor look now, and how will you set things up so customers can shop and keep proper social distancing?
• SELLING – How do you sell and keep social distance? What do we do about dressing rooms and trying on clothing? What are the alternative selling methodologies to bring into your business to satisfy demand?

Webinar hosted by WEV and presented by Dan Jablons, Retail Consultant for Retail Smart Guys, the premier retail consulting company for independent retail with clients around the world. Dan is based out of Westlake Village, CA.

WEV Works is a webinar series featuring resources and guidance for small business owners responding to COVID-19.

Visit us at www.wevonline.org.

One of the key aspects of business resilience is understanding the importance of being integrated into your community as a business owner — which often comes directly through collaboration. In this exciting WEV Works Webinar, you will learn: how to form successful collaborations, the essential qualities for effective outcomes, the important traits to look for and the skills needed to be a great collaborator. Discover why collaboration is so key for productivity and innovation. Walk away with ideas and tips to create your next collaboration with confidence!

Presented by Shelly Jackson Buffington, Executive Director & Co-Founder, The Look & The Feel branding agency.

WEV Works is a webinar series featuring resources and guidance for small business owners responding to COVID-19.

Visit us at www.wevonline.org

WEV’s Director of Lending, Marni Brook, discusses the importance of having adequate funding and the different borrowing options available for your business to ensure a successful and sustainable fresh start. If you have been offered an EIDL and don’t know if you should take it, or what amount to borrow, this webinar is for you! We also share the latest important updates concerning PPP forgiveness.

WEV Works is a webinar series featuring resources and guidance for small business owners responding to COVID-19 hosted Wednesdays at 9:00 am.

En este seminario web hablaremos sobre las principales funciones y beneficios de QuickBooks con el apoyo de nuestra invitada Juliana Ramírez, fundadora de JR Bookeeping. También aprenderemos a obtener una imagen financiera de nuestro negocio utilizar QuickBooks para comprender, monitorear y mejorar la salud financiera de su empresa.   

Puedes seguir a WEV en español en:
Website: https://www.wevonline.org/
Facebook: https://www.facebook.com/WEVenEspanol/
Instagram: https://www.instagram.com/wevenespanol
Recibe las últimas noticas en: https://linktr.ee/wev
Curso de Capacitación: https://www.wevonline.org/wev-en-espa...

Enfrentar nuestros números y administrar nuestras finanzas durante la época del COVID puede parecer abrumador y es por eso que en este taller informativo hablaremos de cómo ser más proactivos y resilientes con nuestras finanzas. También hablaremos de la importancia de nuestra mentalidad y hábitos financieros para establecer una estrategia financiera que se adapte a nuestras prioridades, metas y necesidades.

Puedes seguir a WEV en español en:
Website: https://www.wevonline.org/
Facebook: https://www.facebook.com/WEVenEspanol/
Instagram: https://www.instagram.com/wevenespanol
Recibe las últimas noticas en: https://linktr.ee/wev
Curso de Capacitación: https://www.wevonline.org/wev-en-espa...

Como utilizar la tecnología para mejorar la eficiencia de tu negocio

Como utilizar la tecnología para mejorar tus procesos y sistemas y tener mayor éxito en tu negocio. ¿No sabes cuales plataformas escoger para vender tus productos en línea? En este taller te vamos a ayudar a escoger la tecnología y aplicativos que te ayudaran a administrar mejor tu negocio. También hablaremos de cómo utilizar plataformas como ZOOM, CRM, Google Suites, MS Works, y marketing por email y texto.

Facilitado Por: Armando Sahagún, instructor de WEV y dueño de CIMA Advisory Group. Armando es un empresario apasionado, enérgico y auto-motivado con más de 20 años de experiencia empresarial. Tiene una licenciatura en Administración de las Telecomunicaciones y obtuvo su MBA de la Universidad de Pepperdine. Durante los últimos 15 años, Armando ha sido dueño del Grupo CIMA Advisory Group; una pequeña empresa de consultoría y finanzas.

Puedes seguir a WEV en español en:
Website: https://www.wevonline.org/
Facebook: https://www.facebook.com/WEVenEspanol/
Instagram: https://www.instagram.com/wevenespanol
Recibe las últimas noticas en: https://linktr.ee/wev
Curso de Capacitación: https://www.wevonline.org/wev-en-espanol-2/capacitacion/

En este taller te vamos a ayudar a definir la misión de tu negocio para poder establecer metas inteligentes que reflejan tu propuesta de valor. También hablaremos de la importancia de establecer metas que nos permitan mantenernos enfocados en lo que está bajo nuestro control.

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Puedes seguir a WEV en español en:
Website: https://www.wevonline.org/
Facebook: https://www.facebook.com/WEVenEspanol/
Instagram: https://www.instagram.com/wevenespanol
Recibe las últimas noticas en: https://linktr.ee/wev
Curso de Capacitación: https://www.wevonline.org/wev-en-espa...

¿Cuál es el impacto de tu mentalidad financiera en tu vida personal y tu negocio? En este taller hablaremos de lo que significa tener una mentalidad financiera que nos permita utilizar el dinero como una herramienta para tomar decisiones financieras más objetivas. También compartiremos herramientas para mejorar nuestras finanzas personales y las de nuestro negocio.


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Puedes seguir a WEV en español en:
Website: https://www.wevonline.org/
Facebook: https://www.facebook.com/WEVenEspanol/
Instagram: https://www.instagram.com/wevenespanol
Recibe las últimas noticas en: https://linktr.ee/wev
Curso de Capacitación: https://www.wevonline.org/wev-en-espa...

La pandemia COVID-19 ha cambiado el mundo de préstamos completamente. ¿Qué es lo que necesitas saber sobre estos cambios como dueño de negocio? En este taller hablaremos sobre paquetes de préstamos, documentos requeridos y los tres préstamos de WEV (préstamos de inicio, préstamos de expansión y préstamos de COVID-19 reapertura) y responderemos a tus preguntas.

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Puedes seguir a WEV en español en:
Website: https://www.wevonline.org/
Facebook: https://www.facebook.com/WEVenEspanol/
Instagram: https://www.instagram.com/wevenespanol
Recibe las últimas noticas en: https://linktr.ee/wev
Curso de Capacitación: https://www.wevonline.org/wev-en-espa...