As of February 16, 2022, and until further notice, WEV requires everyone attending an in-person class, event, or meeting to wear a mask or show proof of Covid vaccination.

Digital Marketing

Take your Digital Marketing Strategies to the next level.

This 8-week instructor-led class covers the basics of modern marketing before moving into working through digital marketing strategies and training on ways to approach marketing online in the most effective way for your business. This class is for anyone who handles the marketing for a business or organization

You will learn how to:

  • Define the 4 Ps for your marketing Product, Price, Place and Promotion
  • Identify your target audience audiences (personas) and how to market to them
  • Evaluate your competition and stand out from the crowd
  • Study and learn online strategies from top brands and apply to your own business
  • Determine what digital channels are best for your business and how to leverage them

When you’ve completed the class, you will walk away with:

  • A defined Unique Selling Proposition (USP) and positioning for your business
  • A strategic marketing plan for your target audiences
  • Tools and templates to help you get the most out of your marketing efforts
  • Action plan to optimize your digital channels
Course Schedule
  • Enrollment Deadline: April 1st, 2022.
  • Course Dates: April 8-May 25
    • First and last session are held in-person in our Santa Barbara Office
      • April 8th class will meet from 10am-1pm
      • May 25th class will meet from 6pm-9pm
      • The remaining sessions will meet over Zoom on Wednesdays from 6:30-8:30pm
Cost

$200

Requirements
  • Access to a computer/laptop and a reliable internet connection
  • Existing business
  • A quiet space, free from interruptions during class time
  • Fluent in English
Enrollment

Enrollment is currently closed.  If you would like to be placed on the waiting list for next season, please fill out an interest form and our program coordinator will reach out to you when it is time to enroll.

  1. Submit an Interest Form.
  2. Once you complete the form, use the links provided to schedule a conversation with WEV’s Program Coordinator.
  3. After this conversation, WEV’s Program Coordinator will invite you to submit a complete online application.
  4. Applications and course acceptance are on a first-come, first-served basis until each class fills. WEV cannot hold a space for those with incomplete applications.

For more information, please email Ashley Goldstein.

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