Michelle Gysan

Business Consultant

Helping small business owners achieve their vision of success.

Started with WEV


Languages Spoken


Experience and Expertise

25+ years in marketing, sales, & business strategy

Inspired By

Martha Salas, business owner and client

Favorite Central Coast Activity

Bike riding in Santa Ynez Valley

Path to WEV

As a retired attorney and entrepreneur, Michelle has over 25 years of experience in sales and marketing with many start-ups and fast-growing companies. With a diverse entrepreneurial background, Michelle has started many businesses from the ground up and has mentored many CEOs and entrepreneurs in various sectors including healthcare, tech, entertainment, manufacturing, law, finance and consumer products.

She specializes in supporting clients in developing their marketing and sales strategy, including advanced internet marketing, website design and optimization, search engine optimization (SEO), managing online ad campaigns such as Google, Facebook (Meta) ads, Google My Business optimization and online social media strategies including video.

She assists clients with product/service development and launch, online review management, branding and messaging as well as assistance in writing business plans, forecasting and in developing new sales channels and strategic partnerships.

Michelle’s desire to be of service to her community led her to work with WEV.

“I love WEV's mission to empower, support and educate women business owners so that they can prosper. I enjoy supporting my clients to know their value, to overcome any obstacles and to forge ahead with fresh, effective strategies.”