Past Events

As businesses start to reopen based on specific State and County guidelines, many small businesses will face difficult choices around meeting payment obligations, such as rent, taxes, vendors, lenders etc. This webinar will discuss alternatives for dealing with obligations of various types, looking at alternatives in the Bankruptcy system for liquidation and reorganization, as well as non-bankruptcy alternatives to resolve past due obligations. Presented by bankruptcy attorney and expert, William Beall of Beall & Burkhardt. **At WEV, we believe knowledge is empowerment. Which is why we are taking a deep breath and addressing the tough subject of dealing with business closure. It’s a topic that we thought long and hard about including in our webinar series but it’s a topic of great importance and relevance during these times, and we want our clients to have the facts so that they can make effective decisions and know where to go for more information.**

COVID-19 has caused online buying to go to new levels, creating an engagement with online buying that will likely remain long after the virus is gone. Whether you are looking at creating an e-commerce site for the first time or you want to improve the one that you have, this webinar distills 20 years of e-commerce expertise into about 90 minutes of essential takeaways. Topics include: • Which platform should you use (WooCommerce, Shopify, etc.)? • How much should you expect to pay? • How do you identify the right consultant? • How do you optimize online sales? • What about selling through Amazon, eBay, and other online market places? Presented by Masen Yaffee, President & Founder, NDIC Web Consultants, WEV Program Instructor and Adviser

Despite many businesses suffering from revenue loss, now is not the time to suspend your online marketing efforts. This webinar includes the ten key steps you can take to reposition your business in this difficult climate. You will learn new ways to reach customers, the tricks and tactics necessary to boost your online presence in the search results, and find the necessary keyword phrases that can help your website gain visibility in the search engines. You will also learn why your Google My Business Page is key for your marketing, social media strategies and more useful online tactics for your business's promotion in light of the pandemic. Facilitated by Michelle Gysan, Founder of LocalSearchability.com, an online marketing company in Santa Barbara, CA.

For the majority of small business owners, the world in which you operate has changed dramatically. This webinar addresses the concepts of branding and pivoting, and how you can redefine and restrategize your online presence in the wake of this current crisis. Facilitated by Chrystal Seals Clifton, Business Growth Strategist and Brand Positioner.

Practical Steps to Eliminate Money Anxiety During COVID-19 & Understanding the Paycheck Protection Program (PPP) In the first hour, Thrive Business Advisor Laura Azzalina Rigali discusses how to protect your business in the short term, gain access stimulus funding resources, evaluate your profit and cash flow, and calculate your breakeven (how much business can you lose and still cover your expenses.) In the second hour, WEV’s Nicki Parr discusses how to apply for the Paycheck Protection Program (PPP).

Information that could help you renegotiate your lease, revise your contracts and handle staffing issues that come up during the COVID-19 outbreak. This webinar will walk you through what to look for in written agreements, give you tools to negotiate overhead and address employment law issues, including leave, temporary unemployment and health benefits.

Guidance on applying for the SBA's Disaster Loans, and other financing options available to small business owners.