Santa Barbara, CA, June XX, 2008 – Women’s Economic Ventures (WEV) Think BIG Conference & Business Expo series presents the most in-demand topics for women entrepreneurs, and this quarter’s Think BIG is no exception! On Friday, June 27th, from 8 a.m. to 4 p.m. in Fess Parker’s Doubletree Resort, Women’s Economic Ventures is holding “Marketing that Matters”, the second in WEV’s 2008 Think BIG series. WEV is proud to present keynote speakers Lorrie Thomas and Tracey LeBlanc who will cover key concepts of marketing, advertising and web marketing.
On June 27th, Thomas will share her “insider” secrets and skills learned from experience in pioneering Santa Barbara-based Web companies ValueClick Media and CallWave, Inc., and her own consulting and training business. She stresses that the web can make small businesses ‘big’ when entrepreneurs utilize the many tools now available to both large and small businesses. And, she believes that women possess unique abilities to leverage web-marketing tools and achieve connection, conversation and authenticity – all powerful allies – in online marketing. Thomas is a web marketing strategist, consultant, and UCSB and UC Berkeley Extension instructor. Thomas also speaks and educates nationally on web-marketing topics.
Ms. Thomas will also address common misconceptions about marketing, including:
While it’s important to be “up” on cutting edge web-marketing technologies, it’s just as important to have a firm grip on one of the most basic marketing principles: Understanding your niche market and what engages them. Second keynote speaker Tracey LeBlanc, award-winning salesperson, business advisor, trainer, and public speaker, will help conference participants focus on their niche, and address this classic marketing fundamental in her talk, “Advertising That Works Again and Again: Learn the Three Questions Every Advertisement Must Answer”. LeBlanc is most recently a first time small business owner of Relax The Back, a store which provides products that aid and prevent back and neck pain, where in less than two years she turned around a bankrupt retail operation and achieved one million dollars in sales. She is now part of the team of Dan Lutchansky International after selling her business for a healthy profit.
“Our keynote speakers and our entrepreneur panel are real world experts with extensive knowledge in their fields,” said Judy Hawkins, Executive Director, Women’s Economic Ventures. “WEV is thrilled to bring this level of wisdom, skill and talent in a format that local business owners can start to put to use immediately.”
The entrepreneur panel includes successful women doing business locally and nationally: Juliana Minsky, Co-Founder, SurfMedia Communications; Tea Silvestre, President and CEO, Social Good Marketing & Design; Deborah Gallant, founder, Lifework Catalyst and Owner, Web Power Tools and Maggie Dennison, long-time marketing strategist, writer and consultant.
Think BIG was developed in response to the growing needs of WEV’s clients and local business owners, to address the challenges they face once they have made it past the start-up and launch phases of their businesses. WEV’s Think BIG conference series features expert keynote speakers, panel discussions with local entrepreneurs who have successfully built their businesses and hands-on exercises for conference participants. Breakfast and lunch will be served at each of the day-long conferences.
SAVE THE DATE for these upcoming Think BIG events:
Friday, June 27th Marketing that Matters: How Integrated Marketing Pays BIG!
Friday, Oct. 3rd Business Growth and Sustainability
All events take place at Fess Parker’s Doubletree in Santa Barbara from 8 am – 4 pm
Registration details & rates: Individual event Rate: $149 until June 20; $189 after June 20 and at the door; $120 per person Group Rate (each registration for groups of 4 or more) until June 20 only; Series rates, WEV Got Business member rates, and Business Expo Table rates available. Call (805) 965-6073, x 106 for more information or to register.
The Think BIG conference series is part of the continuum of programs WEV offers to help women start-up, launch, grow, and sustain their own business, including: business counseling, advanced business training, professional networking opportunities, and small business start-up and expansion loans. There are now more than 1,000 businesses throughout Santa Barbara and Ventura Counties owned and operated by graduates of WEV’s Self-Employment Training program or recipients of small business loans through WEV. For more information please call 805-965-6073 or visit www.wevonline.org.