Keynote speaker Eric Greenspan of Make It Work, Inc.; conference focuses on key areas of operations for growing businesses
Santa Barbara, CA, September 22, 2008 – Facing today’s uncertain economy, small business owners must understand how to strengthen their company’s Operations, including key areas of Customer Service, Cash Flow and Credit. Women’s Economic Ventures (WEV) is ready to help small business owners in Santa Barbara and beyond at the Think BIG Conference & Business Expo. On Friday, October 3rd, from 8 a.m. to 4 p.m. at Fess Parker’s Doubletree Resort, Women’s Economic Ventures is holding “Mastering Operations”, the third in WEV’s 2008 Think BIG series. WEV is proud to present keynote speakers Eric Greenspan, Co-Founder and CEO of “Make It Work, Inc.” and Wendy Barlin, Certified Public Accountant and Business and Personal Financial Strategist. Greenspan will talk about “Extreme Customer Service: How Your Values Translate Into Business Success” and Barlin will share her expert know ledge in “Working On vs. Working In Your Business.” The conference also includes expert panels and interactive break out sessions.
Make It Work Founder To Share the Three E’s of Successful Companies
Greenspan, from his vast experience as an entrepreneur and CEO and co-founder of “Make It Work”, a neighborhood computer support company, has developed the Three E’s of a Successful Business:
For Greenspan, Extreme Customer Service means delivering a truly mind blowing, delightful customer service experience. He recommends focusing on not just resolving issues but ensuring the issues never happen in the first place and to never let a customer walk away feeling their issue is unresolved. According to Greenspan, the best way to do this is to put employees first, customers next. This allows employees to feel truly empowered to proactively work on behalf of the customers to ensure their delight.
But, just giving great service and a great experience isn’t enough if a company can’t deliver on the service it offers That’s why a company must also have Extraordinary Ability, the second E of a Successful Business. Greenspan gives the example of In–N-Out Burger as a successful company with Extreme Customer Service and Extraordinary Ability: to provide consistently delicious food and beverages. The Third E, according to Greenspan, is Excitement about What You Do and How You Do It. He says that nothing good was ever delivered or done without enthusiasm.
Finally, Greenspan says that in an uncertain economy, great companies can become even better. During a down economy, small businesses can “disrupt” their business, meaning they can examine their company and “tear” everything down to its basics to figure out how to make the company work better. And if the business goes well in a down economy, imagine how much better it will do in a thriving economy!
Small Business Owner: CEO or “self-employed”?
Wendy Barlin, Certified Public Accountant, Public Speaker and Business and Personal Financial Strategist, will help conference attendees decide if they prefer to build their businesses or remain “self-employed” in her presentation, “Working On Your Business vs. Working In Your Business.” Participants will spend time looking at how successful CEOs spend their time and how to implement these habits in their own businesses, if they decide they prefer to work on their businesses, rather than in them.
As for the current downturn economy in the United States, Barlin says that she is seeing a huge surge in entrepreneurial enterprises and that even in a down economy, there is a lot of money to be made if a person picks the right niche.
“We are proud to present these expert speakers who bring a wealth of real world knowledge and resources from their fields,” said Judy Hawkins, Executive Director, Women’s Economic Ventures. “This is an important conference for all types of small business owners to make the best of today’s economic situation and actually help to strengthen our local economy.”
Understanding and Accessing Cash
Interactive Break Out Sessions will help attendees learn the 5 areas of your business you can control to maximize your cash flow or how to analyze your financials to increase your profitability and productivity.
The expert panel, “Accessing Credit” includes successful women doing business locally and nationally: Catherine Manset, Regional Vice President/Commercial Loan Officer, Community West Bank; Rosalynn Gelfo, Vice President, National Bank of California; Nathalie Matthews, Business Relationship Manager, Wells Fargo Bank; Representative from Montecito Bank & Trust.
About Think BIG
Think BIG was developed in response to the growing needs of WEV’s clients and local business owners, to address the challenges they face once they have made it past the start-up and launch phases of their businesses. WEV’s Think BIG conference series features expert keynote speakers, panel discussions with local entrepreneurs who have successfully built their businesses and hands-on exercises for conference participants. Breakfast and lunch will be served at each of the day-long conferences.
Registration details & rates: Individual event Rate: $149 until September 26; $189 after September 26 and at the door; $120 per person Group Rate (each registration for groups of 4 or more) until September 26 only; Series rates, WEV Got Business member rates, and Business Expo Table rates available. Call (805) 965-6073, x 106 for more information or to register.
The Think BIG conference series is part of the continuum of programs WEV offers to help women start-up, launch, grow, and sustain their own business, including: business counseling, advanced business training, professional networking opportunities, and small business start-up and expansion loans. There are now more than 1,000 businesses throughout Santa Barbara and Ventura Counties owned and operated by graduates of WEV’s Self-Employment Training program or recipients of small business loans through WEV. For more information please call 805-965-6073 or visit www.wevonline.org.