February 19, 2011 A new exercise studio opened in Paseo Nuevo with a bang this past New Year’s Eve. Heidi Pasch, a long time top-flight gymnast and dancer, has been working as a personal trainer in the Santa Barbara area since 2008. Pasch says the assistance of WEV – Women’s Economic Ventures – was invaluable in terms of networking and getting a “crash course” in business, including accounting and marketing. Read more.