Santa Barbara News Press: Creating a New Business In Tough Economic Times

During recessions…What often is not spoken about, is that these times usually spur new business ventures. Watu World Imports is an example of that, launched by Stacey Lydon who as a community organizer in Rwanda saw the opportunity to create a market for many of the colorful crafts made by the local people. Her business idea needed a strategy and a plan so she turned to WEV (Women’s Economic Ventures) in Santa Barbara, where she found the financial and legal tools necessary to be able to launch her business.

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