Denny started Media West in the 1990s at her kitchen table as a small advertising agency specializing in informercial placement on cable and broadcast outlet. They bought television air time and sold it companies that needed to be on TV. They were fortunate to launch in a friendly environment and made money right away, but as many know, luck runs and reverses, and that’s where WEV came into the picture.
Denny took the SET course which covered finance, marketing, organization, and management. The things Denny learned through WEV took the company from $5,000 a month to $750,000 a month. Media West eventually became one of the largest brokers of television shopping shows for placement on cable, broadcast, Direct TV and Dish network with over ten local full-time employees and national sales reps. Denny credits with WEV for teaching her how to run a million dollar company.
Denny now runs Santa Barbara Credit Solutions, and has remained engaged with WEV through volunteering and as a member of the Board of Directors.